The Japanese clean their face thoroughly every evening, morning and before any other beauty treatment. The purity of the skin is incredibly important and the key to naturally radiant skin. Spreading a drop of gel cleanser on the face for 15 seconds definitely won't help to remove the silicone-coated foundation, sebum and sweat from a busy day at the office. Japanese skin care gurus therefore recommend spending as much time at night gently cleansing the face as you normally need to apply all the make-up. It is also recommended to remove make-up for the first time with Make-Up Remover, wash the face with gentle soap for at least one or two minutes and then treat it with the right moisturizer.